
What's keeping you awake at night?
The strategy that no longer fits.
The team that's not quite a team.
The change nobody wants to talk about.
The big idea that never gets off the ground.
The meetings. The meetings about the meetings.
Sound familiar?
You don't need another PowerPoint.
You need a different way of thinking.
And the right people in the room.
That's where we come in.
Strategy & Change
Clarity. Direction. Momentum.
From developing a new strategy to navigating change, we help leaders make sense of complexity, make better decisions and turn ambition into action.
How we help
Different challenges call for different approaches. Sometimes you need a strategic partner. Sometimes you need to get the right people together to think differently. Often, you need both.
Creative Facilitation
Fresh perspectives. Better conversations. Breakthroughs.
We bring people together to tackle difficult challenges, unlock new ideas, build alignment and move forward with shared commitment.
Big challenges. One day. Fresh thinking.
Four signature workshops designed to help teams find clarity, build alignment and make progress on what matters.
Purpose & Alignment
Get clear on WHY you exist, WHAT you do and HOW you create value, aligned with stakeholder needs.
Breakthrough Strategy
Explore your current reality, wider system, future scenarios and guiding principles for clear choice-making.
Better Together
Build stronger relationships, mutual understanding and better ways of working through creative collaboration.
Bringing Strategy to Life
Help teams understand a new strategy, share vital feedback and take ownership of delivering real results.
Real Work. Real Impact.
Different organisations. Different challenges. One thing in common: turning fresh thinking into meaningful change.

Money Ready — Strategy for the future.
"She invests effort to understand your mission and entire landscape. I recommend her services without any reservation.” — Leon Ward, CEO
Helped a national financial education charity develop its three-year strategy, align leadership and focus on the opportunities that matter most.
Outcome: A unified strategic roadmap, and the charity was nominated for Medium Charity of the Year.

Dorothy House Hospice
“There are a few occasions in life when you feel lucky/privileged to have been involved in an event or session and this was definitely one of those!” - Wayne de Leewu, CEO, Dorothy House.
Outcome: Practical facilitation tools embedded within the culture for ongoing collaboration.

ARC — From landlord to strategic partner
Advanced Research Clusters is Europe’s leading network of science and innovation clusters. Their ambition is to create the best possible environments for innovation to make a difference in the world. We engaged C-suite leadership teams and employees to understand challenges and identify opportunities for ARC to provide greater value.
OUTCOME: CUSTOMER INSIGHT TO SHAPE ARC'S PROPOSITION, STRENGTHEN RELATIONSHIPS AND BECOME A MORE VALUABLE PARTNER TO ITS INNOVATION COMMUNITY.
A different way of thinking
Because the same old thinking gets you the same old answers.

The best ideas happen when people challenge assumptions, share different perspectives and think together.
We combine over 30 years of strategy, innovation and change experience with creative, participatory approaches that get everyone involved.
We draw on behavioural science, systems thinking, LEGO® Serious Play® and other proven methods to make the complex clearer, the difficult discussable and the impossible feel possible.
Less talking at people. More thinking together.Because the best strategy in the world means nothing if people don't make it happen.

Meet Jump in Puddles
With over 30 years of strategic and innovation experience, founder Janine Chandler brings a human-centric approach to complex organisational puzzles. Jump in Puddles was born from the belief that serious challenges require fresh, playful thinking to unlock real progress. By combining strategic rigour with behavioural science and creative techniques like LEGO® Serious Play®, Janine helps leadership teams navigate the meetings about the meetings, find absolute clarity, and turn collective thinking into powerful action.
So what’s with the name?
When Janine was thinking of starting my own consultancy, she took her dog, Woof, on a muddy walk and was reminded of her inspirational friend Jo. Before she died of bowel cancer, her last message to Janine was to keep jumping in puddles. Life is too short not to live it with joy and to take leaps to make the world better.
Janine Chandler — Founder & Lead Facilitator
Let’s jump in.
Invite us to tackle the challenge that's keeping you awake at night. Share a few details and let's find a way to work differently together.